{"id":74117,"date":"2024-11-04T14:07:12","date_gmt":"2024-11-04T12:07:12","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?p=74117"},"modified":"2024-11-12T14:51:52","modified_gmt":"2024-11-12T12:51:52","slug":"about-internet-marketing-and-seo-basics-from-serpstat","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/about-internet-marketing-and-seo-basics-from-serpstat","title":{"rendered":"MARKETING IN THE MEDIA ON THE EXAMPLE OF “SUGAR”"},"content":{"rendered":"\t\t
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On November 1, 2024, an open lecture was held with the participation of Daria Prykhodchenko, marketing director of the online edition of the bright side of the city of Sumy – “Sugar”.<\/p>

Darya told about:<\/p>

  1. cooperation with “BANDA Agency”;<\/li>
  2. lack of customers as the main problem of most companies;<\/li>
  3. awareness as a basic human need that gives him security;<\/li>
  4. the role of bloggers in conveying information to the reader;<\/li>
  5. messengers of bad news and hype;<\/li>
  6. the market of bad news as a “red ocean”;<\/li>
  7. peculiarities of the promotion of “Sugar” in social networks and messengers;<\/li>
  8. positioning of “Sugar” as a media of the second button, which conveys information about the bright side of the city of Sumy.<\/li><\/ol>

    This is a great opportunity to learn more about current trends in media, hear success stories and get inspiration for your own projects.<\/p>

    The event took place within the framework of the disciplines “Basics of Marketing Activity” (teacher\u00a0Liliia KHOMENKO<\/a>) and “Marketing Product Policy” (teacher\u00a0Yevgenia ZIABINA<\/a>).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    On November 1, 2024, an open lecture was held with the participation of Daria Prykhodchenko, marketing director of the online edition of the bright side of the city of Sumy – “Sugar”. Darya told about: cooperation with “BANDA Agency”; lack of customers as the main problem of most companies; awareness as a basic human need […]<\/p>\n","protected":false},"author":7,"featured_media":74140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-74117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/74117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=74117"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/74117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/74140"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=74117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=74117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=74117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}