{"id":70568,"date":"2021-12-16T19:39:52","date_gmt":"2021-12-16T17:39:52","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/digital-marketing-tools-insight-from-professionals"},"modified":"2021-12-16T19:39:52","modified_gmt":"2021-12-16T17:39:52","slug":"digital-marketing-tools-insight-from-professionals","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/news\/448-digital-marketing-tools-insight-from-professionals","title":{"rendered":"DIGITAL MARKETING TOOLS: INSIGHT FROM PROFESSIONALS"},"content":{"rendered":"<div id=\"old_post\">\n<p>Traditionally, on Thursday, marketers talk to professional practitioners.<\/p>\n<p>As part of the implementation of a practice-oriented approach to learning for the second (discipline &#8220;Marketing Advanced&#8221;, teacher Tatiana Pimonenko), third (discipline Marketing Research: Quantitative methods, teacher Lyulyov Alexei) and fourth (discipline &#8220;Creating innovative projects&#8221;, teacher Rosokhata Anna ) courses and graduate students of the Department of Marketing was provided an online lecture.<\/p>\n<p>This time Maksym Shmatko, Head of Internet Marketing <span>#Polisan<\/span>, shared his own experience of using digital marketing tools.<\/p>\n<p>Maxim spoke about how company websites are analyzed, about the peculiarities of using Google Adds, SerpStat, Sem Resh and other modern services.<\/p>\n<p>Polisan presentations for students and graduate students have traditionally been built on real company cases, and the atmosphere of the lectures combined &#8220;lecture visualization&#8221; and the think-pair-share.<\/p>\n<p>Thank you for your openness and professionalism.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Traditionally, on Thursday, marketers talk to professional practitioners. As part of the implementation of a practice-oriented approach to learning for the second (discipline &#8220;Marketing Advanced&#8221;, teacher Tatiana Pimonenko), third (discipline Marketing Research: Quantitative methods, teacher Lyulyov Alexei) and fourth (discipline &#8220;Creating innovative projects&#8221;, teacher Rosokhata Anna ) courses and graduate students of the Department of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":69919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-70568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/70568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=70568"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/70568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/69919"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=70568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=70568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=70568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}