{"id":70567,"date":"2021-12-14T19:24:07","date_gmt":"2021-12-14T17:24:07","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/thought-leaders-or-trendsetters"},"modified":"2021-12-14T19:24:07","modified_gmt":"2021-12-14T17:24:07","slug":"thought-leaders-or-trendsetters","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/news\/444-thought-leaders-or-trendsetters","title":{"rendered":"THOUGHT LEADERS or TRENDSETTERS"},"content":{"rendered":"<div id=\"old_post\">\n<p>In the field of marketing, the word &#8220;trendsetter&#8221; is not uncommon, but what does it mean?<\/p>\n<p>A trendsetter is a person who is the first to find new products and share their impressions with an audience that listens to their opinions. Such leaders can be businessmen, young mothers, bloggers, &#8220;stars&#8221;, travellers\u2026<\/p>\n<p>Where to find a trendsetter?<\/p>\n<p>There are many services on the Internet, one of them is trendHERO (the largest database of Instagram accounts). He searches for and verifies opinion leaders.<\/p>\n<p>\u25aa\ufe0fFirst we find the blogger we need, and then you can get a detailed account report.<\/p>\n<p>\u25aa\ufe0fSearch is very functional because you can configure location, ER, number of subscribers, keywords, etc.<\/p>\n<p>\u25aa\ufe0fThe service provides information about the type of audience, statistics and likes.<\/p>\n<p>Other services: LabelUp, LiveDune, Epicstars, Storiesgain.<\/p>\n<p>Thus, direct advertising from an influential person to the consumer is effective marketing. It is used by most modern companies, and quite productively.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the field of marketing, the word &#8220;trendsetter&#8221; is not uncommon, but what does it mean? A trendsetter is a person who is the first to find new products and share their impressions with an audience that listens to their opinions. Such leaders can be businessmen, young mothers, bloggers, &#8220;stars&#8221;, travellers\u2026 Where to find a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":69913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-70567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/70567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=70567"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/70567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/69913"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=70567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=70567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=70567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}