{"id":70461,"date":"2024-03-20T11:02:58","date_gmt":"2024-03-20T09:02:58","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/how-to-build-a-strong-company-brand"},"modified":"2024-03-20T11:02:58","modified_gmt":"2024-03-20T09:02:58","slug":"how-to-build-a-strong-company-brand","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/news\/1000-how-to-build-a-strong-company-brand","title":{"rendered":"HOW TO BUILD A STRONG COMPANY BRAND"},"content":{"rendered":"
\n

On March 19, marketing students of the second year of the bachelor’s degree in the framework of the disciplines “Public Relations” and “Marketing Communications-2” (teachers Lilia KHOMENKO<\/a> and Oleksandr IVANOV<\/a>) attended a master class on the topic “How to build a strong company brand to increase its profitability.”<\/p>\n

The speaker of the event is Kyrylo KUNITSKY<\/a>, founder and CEO of the international educational and consulting company “Business-konstruktor”, whose clients are tens of thousands of owners of small, medium and large businesses from different countries of the world.<\/p>\n

During the master class, Kyrylo shared insights on developing a brand development strategy and multiplying company recognition and loyalty.<\/p>\n

The following main issues were considered at the event:<\/p>\n

how to effectively develop the company’s brand;
\n management of brand recognition and loyalty: media pressure and share of voice;
\n key indicators that will help assess the level of development of the company’s brand;
\n brand development tools;
\n brand development strategy: a step-by-step plan for a business owner.<\/p>\n

Two hours of useful insights and life hacks flew by like an instant… The participants of the event received valuable practical experience and professional advice.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

On March 19, marketing students of the second year of the bachelor’s degree in the framework of the disciplines “Public Relations” and “Marketing Communications-2” (teachers Lilia KHOMENKO and Oleksandr IVANOV) attended a master class on the topic “How to build a strong company brand to increase its profitability.” The speaker of the event is Kyrylo […]<\/p>\n","protected":false},"author":1,"featured_media":69466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-70461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/70461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=70461"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/70461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/69466"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=70461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=70461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=70461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}