{"id":70363,"date":"2023-03-16T22:15:24","date_gmt":"2023-03-16T20:15:24","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/we-take-experience-from-the-worlds-leading-technology-companies"},"modified":"2023-03-16T22:15:24","modified_gmt":"2023-03-16T20:15:24","slug":"we-take-experience-from-the-worlds-leading-technology-companies","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/news\/682-we-take-experience-from-the-world-s-leading-technology-companies","title":{"rendered":"WE TAKE EXPERIENCE FROM THE WORLD’S LEADING TECHNOLOGY COMPANIES"},"content":{"rendered":"
\n

As always, our students want to learn from the best, and this time, on March 16, they attended an online lecture on the topic: “Optimization of B2B marketing through customer training programs: best practices from the world’s leading technology companies.”<\/p>\n

This event was organized by the EBA Management Development Centre, the speaker was Oleksandra Allison-Syzova, Director of Enable Growth Ltd (UK), Former Google, Microsoft, Cisco, and London Business School.<\/p>\n

The topics for discussion were:<\/p>\n

    \n
  1. What is customer education and why is it critical today.<\/span><\/li>\n
  2. How customer education is changing marketing, PR, and communications today.<\/span><\/li>\n
  3. Types of customer training and their preferences at each stage of the sales funnel.<\/span><\/li>\n
  4. How to build a successful customer education program in your company to attract new customers and increase the check from existing customers.<\/span><\/li>\n<\/ol>\n

    Information partners: OLX.ua, Work.ua<\/p>\n

    Students in the 3rd year of the “Marketing” specialty (groups EN-03\/1mk, EN-03\/3mk-1, and MK-01) were involved in the event.<\/p>\n

    The event turned out to be extremely interesting and informative. You can learn more about the event and the speaker at the link<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    As always, our students want to learn from the best, and this time, on March 16, they attended an online lecture on the topic: “Optimization of B2B marketing through customer training programs: best practices from the world’s leading technology companies.” This event was organized by the EBA Management Development Centre, the speaker was Oleksandra Allison-Syzova, […]<\/p>\n","protected":false},"author":1,"featured_media":69190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-70363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/70363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=70363"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/70363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/69190"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=70363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=70363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=70363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}