{"id":70311,"date":"2021-12-09T13:51:52","date_gmt":"2021-12-09T11:51:52","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/best-practices-for-creating-customer-journey-map"},"modified":"2021-12-09T13:51:52","modified_gmt":"2021-12-09T11:51:52","slug":"best-practices-for-creating-customer-journey-map","status":"publish","type":"post","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/news\/442-best-practices-for-creating-customer-journey-map","title":{"rendered":"BEST PRACTICES FOR CREATING CUSTOMER JOURNEY MAP"},"content":{"rendered":"<div id=\"old_post\">\n<p>Marketers continue to communicate with experienced practitioners.<\/p>\n<p>Implementing a practice-oriented approach in teaching for the second (discipline &#8220;Marketing Advanced&#8221;, teacher Tetyana Pimonenko) and third year (discipline &#8220;Marketing Research: Quantitative methods&#8221;, teacher Lyulyov Alexei) and graduate students of Marketing Maxim Shmatko, Head of Internet Marketing Ltd. Polisan &#8220;shared insights on creating a customer journey map, a tool that helps improve the customer experience. Maxim told about how a visualized experience is created, the history of communication with the company is formed taking into account the thoughts, emotions, goals, motives of customers.<\/p>\n<p>Interactive lectures from Polisan LLC combine &#8220;lecture-visualization&#8221; and &#8220;lecture-discussion&#8221; to ensure active participation and interaction of students and graduate students during their studies.<\/p>\n<p>We are waiting for new meetings.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketers continue to communicate with experienced practitioners. Implementing a practice-oriented approach in teaching for the second (discipline &#8220;Marketing Advanced&#8221;, teacher Tetyana Pimonenko) and third year (discipline &#8220;Marketing Research: Quantitative methods&#8221;, teacher Lyulyov Alexei) and graduate students of Marketing Maxim Shmatko, Head of Internet Marketing Ltd. Polisan &#8220;shared insights on creating a customer journey map, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":69028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"class_list":["post-70311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/70311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=70311"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/posts\/70311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/69028"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=70311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/categories?post=70311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/tags?post=70311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}