{"id":89282,"date":"2026-01-20T15:45:44","date_gmt":"2026-01-20T13:45:44","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?page_id=89282"},"modified":"2026-02-17T09:47:58","modified_gmt":"2026-02-17T07:47:58","slug":"liliia-khomenko","status":"publish","type":"page","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/zagorulko-sergii","title":{"rendered":"Sergii Zagorulko"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"89282\" class=\"elementor elementor-89282\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e1a815 e-flex e-con-boxed e-con e-parent\" data-id=\"1e1a815\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0ac192 e-con-full e-flex e-con e-child\" data-id=\"e0ac192\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db8ddf4 elementor-widget elementor-widget-image\" data-id=\"db8ddf4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large wp-image-89286 lazyload\" alt=\"\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2026\/01\/Zagorulko-1.png\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d069d28 elementor-widget elementor-widget-text-editor\" data-id=\"d069d28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Sergii Zagorulko<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f24445c e-grid e-con-full e-con e-child\" data-id=\"f24445c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dee88ba elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"dee88ba\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scopus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a1bf9 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"e2a1bf9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ORCID<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548d3ad elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"548d3ad\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Web of Science<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5090ddc elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5090ddc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Google Scholar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-034fe2e elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"034fe2e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-researchgate\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ResearchGate<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bd93e elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"e3bd93e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Publications<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0010b9f e-con-full e-flex e-con e-child\" data-id=\"0010b9f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75d68aa elementor-widget elementor-widget-text-editor\" data-id=\"75d68aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"sppb-addon-wrapper-1569790027907\" class=\"sppb-addon-wrapper\"><div id=\"sppb-addon-1569790027907\" class=\"clearfix \"><div class=\"sppb-addon sppb-addon-text-block sppb-text-left \"><h5>Scientific degree, title:<\/h5><div class=\"sppb-addon-content\">PhD student<\/div><\/div><\/div><\/div><div id=\"sppb-addon-wrapper-1569790027910\" class=\"sppb-addon-wrapper\"><div id=\"sppb-addon-1569790027910\" class=\"clearfix \"><div class=\"sppb-addon sppb-addon-text-block sppb-text-left \"><h5>\u00a0<\/h5><div class=\"sppb-addon-content\"><h5>Dissertation Topic:<\/h5><div>\u201cFormation of an integrated marketing strategy for the development of social brands (using the example of the blood service)\u201d.\u00a0<\/div><div><em>Scientific supervisors:<\/em><\/div><div><em>PhD, seniour lecturer <a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/khomenko-liliya\">Liliia KHOMENKO<\/a>,<\/em><\/div><div>\u00a0<\/div><\/div><\/div><\/div><\/div><div id=\"sppb-addon-wrapper-1569790027921\" class=\"sppb-addon-wrapper\"><div id=\"sppb-addon-1569790027921\" class=\"clearfix \"><div class=\"sppb-addon sppb-addon-text-block sppb-text-left \"><div class=\"sppb-addon-content\"><p>E-mail: s.zagorulko@biem.sumdu.edu.ua \u00a0<br \/>Tel.: +38 0542 665-143<br \/>Office: \u041a2-126<\/p><div><p>\u00a0<\/p><\/div><\/div><\/div><\/div><div><h5>Research interests:<\/h5><div><p>Marketing strategy, integrated marketing communications, social brands, digital-marketing, promotion, blood donation promotion, blood service marketing.<\/p><\/div><\/div><div id=\"sppb-addon-1569790027921\" class=\"clearfix \"><div>\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04cabfc e-con-full e-flex e-con e-child\" data-id=\"04cabfc\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e901b elementor-widget elementor-widget-text-editor\" data-id=\"f5e901b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>Publications:<\/h5><p>Papers in specialized Ukrainian scientific Journals:<\/p><ol><li>Teletov A. &amp; Zagorulko, S. (2010). Modelling of marketing information systems. Marketing and Management of Innovations, 2, 59-72.\u00a0<a href=\"https:\/\/doi.org\/10.21272\/mmi.2010.2-07\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/doi.org\/10.21272\/mmi.2010.2-07<\/a><\/li><\/ol><p>\u00a0<\/p><p>Conference thesis :<\/p><ol><li><a href=\"https:\/\/essuir.sumdu.edu.ua\/items\/9126b30f-1f30-466f-981f-82cc000b3778\" target=\"_blank\" rel=\"noopener\">Zagorulko, S. O. Marketing communications in the strategy of promoting blood donation in Ukraine: European experience \/ Sci. advisor L. M. Khomenko \/\/ Maibutnie-Audyt: materials of the International Scientific and Practical Internet Conference, Kryvyi Rih, January 15, 2026. Kryvyi Rih: Kryvyi Rih National University, 2026. P. 25-26.<\/a><\/li><\/ol><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f38962 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"6f38962\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43ae922\" data-id=\"43ae922\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e10017 e-grid e-con-boxed e-con e-parent\" data-id=\"4e10017\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe291ef elementor-widget elementor-widget-text-editor\" data-id=\"fe291ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>Work Experience:<\/h5><p><strong>2025\u2013now<\/strong> &#8211; Ph.D. Student in Marketing, Department of Marketing at Sumy State University.<\/p><p><strong>2013-2014 &#8211; <\/strong>Concern Ukrrosmetal, deputy head of investment department.<\/p><p><strong>2012-2013 &#8211; <\/strong>PJSC VEK Sumygazmash, deputy commercial director.<\/p><p><strong>2011-2012<\/strong> &#8211; Concern Ukrrosmetal, marketing analyst.<\/p><h5>Education:<\/h5><p><strong>2010<\/strong><strong>\u20132011<\/strong> Student, Department of Marketing at Sumy State University, Sumy, Ukraine, master\u2019s degree<\/p><p><strong>2006\u20132010<\/strong> Student, Department of Marketing at Sumy State University, Sumy, Ukraine, bachelor&#8217;s degree.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8f4d73f e-flex e-con-boxed e-con e-parent\" data-id=\"8f4d73f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58d3b43 e-con-full e-flex e-con e-child\" data-id=\"58d3b43\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40dcb94 elementor-widget elementor-widget-text-editor\" data-id=\"40dcb94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>Participation in Conferences:<\/h5><ul><li>Participation in KSE International Student Conference on the topic \u201cRegional Development \u2013 Small Pieces of a Big Success\u201d (Kyiv, Ukraine, April 9, 2011).<\/li><li>Participation in KSE International Student Conference on the topic \u201cEconomic Advice to the New President\u201d (Kyiv, Ukraine, April 10, 2010).<\/li><li>Participation in KSE International Student Conference on the topic \u201cEnergy Dependence and the Impact of the Gas Price Changes on the Ukrainian \/ Belarusian \/ Moldovan Economy\u201d (Kyiv, Ukraine, December 4, 2010).<\/li><li>Participation in International Scientific Conference \u201cEconomics for Ecology\u201d (Sumy, Ukraine, April 29 &#8211; May 2, 2009).<\/li><li>Participation in KSE International Student Conference on the topic \u201cThe World Economic and Financial Crisis: What Can We Learn?\u201d (Kyiv, Ukraine, March 30, 2009).<\/li><li>Participation in International Scientific Conference \u201cEconomics for Ecology\u201d (Sumy, Ukraine, May 6 &#8211; May 9, 2008).<\/li><li>Participation in KSE International Student Conference on the topic \u201cEvidence Based Decision Making \u2013 Applying Economics to Real Life\u201d (Kyiv, Ukraine, April 10, 2008).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ccea71 e-con-full e-flex e-con e-child\" data-id=\"5ccea71\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-317bd8f elementor-widget elementor-widget-text-editor\" data-id=\"317bd8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>Non-formal education:<\/h5><p>Educational course \u201cPolitical PR Manufacturing\u201d.<\/p><h5>\u00a0<\/h5><h5>Achievements:<\/h5><p><strong>2011 \u2013 <\/strong>2nd place in case championship \u201cX-Case\u201d, The Kyiv Polytechnic Institute (Kyiv, Ukraine, February 24-25, 2011).<\/p><p><strong>2009 \u2013 <\/strong>Finalist of All-Ukrainian youth competition \u201cThe newest intelligence of Ukraine\u201d<\/p><p><strong>2008 \u2013 <\/strong>Finalist of All-Ukrainian youth competition \u201cThe newest intelligence of Ukraine\u201d<\/p><p><strong>2008<\/strong> &#8211; 1st place in KSE International Student Conference on the topic \u201cUkraine, Belarus, Moldova and the Crisis \u2013 Causes and Consequences\u201d (Kyiv, Ukraine, December 5, 2009).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fcff57 e-flex e-con-boxed e-con e-parent\" data-id=\"0fcff57\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab13a2 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"8ab13a2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Publications<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sergii Zagorulko Scopus ORCID Web of Science Google Scholar ResearchGate Publications Scientific degree, title: PhD student \u00a0 Dissertation Topic: \u201cFormation of an integrated marketing strategy for the development of social brands (using the example of the blood service)\u201d.\u00a0Scientific supervisors:PhD, seniour lecturer Liliia KHOMENKO,\u00a0 E-mail: s.zagorulko@biem.sumdu.edu.ua \u00a0Tel.: +38 0542 665-143Office: \u041a2-126 \u00a0 Research interests: Marketing strategy, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-89282","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/89282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=89282"}],"version-history":[{"count":22,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/89282\/revisions"}],"predecessor-version":[{"id":89548,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/89282\/revisions\/89548"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=89282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}