{"id":87520,"date":"2025-12-01T09:34:49","date_gmt":"2025-12-01T07:34:49","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?page_id=87520"},"modified":"2025-12-17T13:39:42","modified_gmt":"2025-12-17T11:39:42","slug":"neuromarketing-behavioural-analytics-nmba","status":"publish","type":"page","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/neuromarketing-behavioural-analytics-nmba","title":{"rendered":"NEUROMARKETING &#038; BEHAVIOURAL ANALYTICS (NMBA)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"87520\" class=\"elementor elementor-87520 elementor-87390\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb7da2 e-grid e-con-boxed e-con e-parent\" data-id=\"1bb7da2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3174b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ff3174b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SCIENTIFIC RESEARCH GROUP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fcfc8 elementor-widget elementor-widget-heading\" data-id=\"a1fcfc8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NeuroMarketing &amp; Behavioural Analytics (NMBA) <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35f53a0 e-grid e-con-boxed e-con e-parent\" data-id=\"35f53a0\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26fb8f4 elementor-hidden-mobile elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"26fb8f4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e48d9e elementor-widget elementor-widget-heading\" data-id=\"0e48d9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NeuroMarketing &amp; Behavioural Analytics (NMBA) <\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c439fc1 e-flex e-con-boxed e-con e-parent\" data-id=\"c439fc1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-511bd0a e-con-full e-flex e-con e-child\" data-id=\"511bd0a\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a46e166 elementor-widget elementor-widget-icon-box\" data-id=\"a46e166\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tThe research school holds leading positions in the study of consumer behavior, neuromarketing, data analytics, and the impact of emerging technologies. We work at the intersection of marketing, neuroscience, artificial intelligence, and communications, creating an interdisciplinary environment aimed at understanding human behavior in the context of digital transformation.\nOur research covers both the business and public sectors, examining responses to marketing messages, branding, advertising, and digital content, as well as trust, emotional engagement, and consumer decision-making. We also study how various social groups perceive information on sustainable development, green growth, digital services, and technological innovation.\nWe employ advanced technologies such as eye-tracking, EEG, emotion analysis, and behavioral pattern recognition, integrating biometric data with surveys and analytics. We collaborate with government institutions, businesses, educational organizations, and the nonprofit sector, applying our results to communication strategies, social campaigns, and digital inclusion policies.\nThe research school adheres to high ethical standards, ensuring reliable research procedures and responsible data use. We strive to generate knowledge that contributes to societal development and to be a reliable scientific partner for those making strategic decisions in business, public administration, and civil society.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e3e61f e-con-full e-flex e-con e-child\" data-id=\"0e3e61f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-69e9d19 e-con-full e-flex e-con e-child\" data-id=\"69e9d19\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee78d5f elementor-widget elementor-widget-image\" data-id=\"ee78d5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"640\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large wp-image-85055 lazyload\" alt=\"\" sizes=\"(max-width: 800px) 100vw, 800px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/Sustainable_Development_Goals_logo.svg-1024x819.png\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/Sustainable_Development_Goals_logo.svg-1024x819.png 1024w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/Sustainable_Development_Goals_logo.svg-400x320.png 400w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/Sustainable_Development_Goals_logo.svg-768x614.png 768w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/Sustainable_Development_Goals_logo.svg.png 1280w\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1f7d2c e-con-full e-grid e-con e-child\" data-id=\"e1f7d2c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3fff35 elementor-widget elementor-widget-image\" data-id=\"a3fff35\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sdgs.un.org\/goals\/goal3\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"elementor-animation-grow attachment-large size-large wp-image-85047 lazyload\" alt=\"\" sizes=\"(max-width: 400px) 100vw, 400px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/3-sdg.png\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/3-sdg.png 400w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/3-sdg-250x250.png 250w\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52dc362 elementor-widget elementor-widget-image\" data-id=\"52dc362\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sdgs.un.org\/goals\/goal8\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"elementor-animation-grow attachment-large size-large wp-image-87405 lazyload\" alt=\"\" sizes=\"(max-width: 800px) 100vw, 800px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Sustainable_Development_Goal_08DecentWork.svg-1024x1024.png\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Sustainable_Development_Goal_08DecentWork.svg-1024x1024.png 1024w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Sustainable_Development_Goal_08DecentWork.svg-400x400.png 400w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Sustainable_Development_Goal_08DecentWork.svg-250x250.png 250w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Sustainable_Development_Goal_08DecentWork.svg-768x768.png 768w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Sustainable_Development_Goal_08DecentWork.svg.png 1200w\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ceb813 elementor-widget elementor-widget-image\" data-id=\"6ceb813\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sdgs.un.org\/goals\/goal9\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"elementor-animation-grow attachment-large size-large wp-image-87407 lazyload\" alt=\"\" sizes=\"(max-width: 800px) 100vw, 800px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Sustainable_Development_Goal_09Industry.svg-1024x1024.png\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Sustainable_Development_Goal_09Industry.svg-1024x1024.png 1024w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Sustainable_Development_Goal_09Industry.svg-400x400.png 400w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Sustainable_Development_Goal_09Industry.svg-250x250.png 250w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Sustainable_Development_Goal_09Industry.svg-768x768.png 768w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Sustainable_Development_Goal_09Industry.svg.png 1200w\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555f54d elementor-widget elementor-widget-image\" data-id=\"555f54d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sdgs.un.org\/goals\/goal12\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"elementor-animation-grow attachment-large size-large wp-image-85051 lazyload\" alt=\"\" sizes=\"(max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/12-sdg.png\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/12-sdg.png 300w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/12-sdg-250x250.png 250w\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae63ab2 elementor-widget elementor-widget-image\" data-id=\"ae63ab2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sdgs.un.org\/goals\/goal17\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"elementor-animation-grow attachment-large size-large wp-image-85053 lazyload\" alt=\"\" sizes=\"(max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/17-sdg.png\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/17-sdg.png 300w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/09\/17-sdg-250x250.png 250w\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ba6bac e-con-full e-flex e-con e-child\" data-id=\"9ba6bac\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-125b8c4 e-con-full e-flex e-con e-child\" data-id=\"125b8c4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07e5a11 elementor-widget elementor-widget-heading\" data-id=\"07e5a11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u041c\u0438 \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0454\u043c\u043e \u0437:\u200b<\/h5>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78a0a4d e-grid e-con-full e-con e-child\" data-id=\"78a0a4d\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-476aa07 elementor-widget elementor-widget-text-editor\" data-id=\"476aa07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.liverpool.ac.uk\/\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">\u2022 University of Liverpool, United Kingdom<\/a><br \/><a href=\"https:\/\/en.urjc.es\/\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">\u2022 Rey Juan Carlos University, Spain<\/a><br \/><a href=\"https:\/\/www.augstskola.lv\/?lng=eng\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">\u2022 EKA University of Applied Science, Latvia<\/a><br \/><a href=\"https:\/\/neuromarketinginstitut.com\/eng\/\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">\u2022 Institute for Neuromarketing and Intellectual Property (Croatia)\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efad01a e-con-full e-grid e-con e-child\" data-id=\"efad01a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd5376 elementor-widget elementor-widget-heading\" data-id=\"1cd5376\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u041e\u0431\u043b\u0430\u0434\u043d\u0430\u043d\u043d\u044f:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c412d7 elementor-widget elementor-widget-image\" data-id=\"4c412d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/dom.biem.sumdu.edu.ua\/uk\/behavioural-lab\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"50\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"elementor-animation-grow attachment-large size-large wp-image-88085 lazyload\" alt=\"\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/12\/Tekst-abzatsu.png\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8ee4d elementor-widget elementor-widget-image\" data-id=\"3d8ee4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imotions.com\/selling-partners\/%20\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"50\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"elementor-animation-grow attachment-large size-large wp-image-88079 lazyload\" alt=\"\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/12\/Dyzajn-bez-nazvy-5-1.png\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfc4a7 elementor-widget elementor-widget-image\" data-id=\"4dfc4a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/technochim.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"50\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"elementor-animation-grow attachment-large size-large wp-image-88081 lazyload\" alt=\"\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/12\/Dyzajn-bez-nazvy-6-1.png\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64af94f e-flex e-con-boxed e-con e-parent\" data-id=\"64af94f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3597a elementor-widget elementor-widget-heading\" data-id=\"cb3597a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u041a\u043e\u043c\u0430\u043d\u0434\u0430:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee01b26 e-flex e-con-boxed e-con e-parent\" data-id=\"ee01b26\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6cb9272 e-grid e-con-full e-con e-child\" data-id=\"6cb9272\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea2b50d elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"ea2b50d\" data-element_type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;d6e2701&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;695ba79&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;4099ccc&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;0a893ee&quot;},{&quot;slide_title&quot;:&quot;Slide #3&quot;,&quot;_id&quot;:&quot;a3b424f&quot;},{&quot;_id&quot;:&quot;d446c6f&quot;,&quot;slide_title&quot;:&quot;Slide #4&quot;},{&quot;_id&quot;:&quot;34e48da&quot;,&quot;slide_title&quot;:&quot;Slide #5&quot;}],&quot;autoplay_speed&quot;:4000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:89,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"\u041a\u0430\u0440\u0443\u0441\u0435\u043b\u044c\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9b202b e-flex e-con-boxed e-con e-child\" data-id=\"d9b202b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13d05c4 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"13d05c4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/letunovska-nataliia\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full wp-image-79354 lazyload\" alt=\"\" sizes=\"(max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/02\/pimonenko_circle.jpg\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/02\/pimonenko_circle.jpg 300w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/02\/pimonenko_circle-250x250.jpg 250w\"><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/letunovska-nataliia\">Tetyana Pimonenko<\/a><\/h3><p class=\"elementor-image-box-description\">Head of research group, <br>\n\nDr. Sc., Professor<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e1c236 e-flex e-con-boxed e-con e-child\" data-id=\"7e1c236\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-316776b elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"316776b\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/khomenko-liliya\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full wp-image-79352 lazyload\" alt=\"\" sizes=\"(max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/02\/lyulyov_circle.png\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/02\/lyulyov_circle.png 300w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/02\/lyulyov_circle-250x250.png 250w\"><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/khomenko-liliya\">Oleksii Lyulyov<\/a><\/h3><p class=\"elementor-image-box-description\">\nDr. Sc., Professor<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f831236 e-flex e-con-boxed e-con e-child\" data-id=\"f831236\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37302bf elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"37302bf\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/op.biem.sumdu.edu.ua\/en\/staff\/alina-vysochyna\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full wp-image-82181 lazyload\" alt=\"\" sizes=\"(max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2024\/10\/us_square.jpg\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2024\/10\/us_square.jpg 300w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2024\/10\/us_square-250x250.jpg 250w\"><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/op.biem.sumdu.edu.ua\/en\/staff\/alina-vysochyna\">Yana Us<\/a><\/h3><p class=\"elementor-image-box-description\">PhD<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c35c661 e-flex e-con-boxed e-con e-child\" data-id=\"c35c661\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef22903 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"ef22903\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/ek.biem.sumdu.edu.ua\/en\/staff\/kashcha-mariia-2\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full wp-image-87427 lazyload\" alt=\"\" sizes=\"(max-width: 640px) 100vw, 640px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/photo_2025-11-15_00-18-07.jpg\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/photo_2025-11-15_00-18-07.jpg 640w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/photo_2025-11-15_00-18-07-400x400.jpg 400w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/photo_2025-11-15_00-18-07-250x250.jpg 250w\"><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/ek.biem.sumdu.edu.ua\/en\/staff\/kashcha-mariia-2\">Daria Tereshchencko<\/a><\/h3><p class=\"elementor-image-box-description\">Student<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-007a165 e-flex e-con-boxed e-con e-child\" data-id=\"007a165\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a1121 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"e6a1121\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/daryna-herasymenko\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"303\" height=\"303\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full wp-image-87431 lazyload\" alt=\"\" sizes=\"(max-width: 303px) 100vw, 303px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Potapov-1.jpg\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Potapov-1.jpg 303w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Potapov-1-250x250.jpg 250w\"><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/dom.biem.sumdu.edu.ua\/en\/daryna-herasymenko\">Ivan Potapov<\/a><\/h3><p class=\"elementor-image-box-description\">\u0421\u0442\u0443\u0434\u0435\u043d\u0442<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"6\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64e7070 e-flex e-con-boxed e-con e-child\" data-id=\"64e7070\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b29bac6 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"b29bac6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"641\" height=\"641\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full wp-image-87449 lazyload\" alt=\"\" sizes=\"(max-width: 641px) 100vw, 641px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/pihul-1.jpg\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/pihul-1.jpg 641w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/pihul-1-400x400.jpg 400w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/pihul-1-250x250.jpg 250w\"><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Pavlo Pihul<\/h3><p class=\"elementor-image-box-description\">PhD student<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"7\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e084a06 e-flex e-con-boxed e-con e-child\" data-id=\"e084a06\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d47e79 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"9d47e79\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full wp-image-87451 lazyload\" alt=\"\" sizes=\"(max-width: 300px) 100vw, 300px\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Zdoima_2-1-1.png\" data-srcset=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Zdoima_2-1-1.png 300w, https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2025\/11\/Zdoima_2-1-1-250x250.png 250w\"><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Andrii Zdoima<\/h3><p class=\"elementor-image-box-description\">PhD student<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca9f881 e-flex e-con-boxed e-con e-parent\" data-id=\"ca9f881\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa32f10 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"aa32f10\" data-element_type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"178466576\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1784665761\" data-tab-title-id=\"e-n-tab-title-1784665761\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1784665761\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-project-diagram\"><\/i>\t\t\t<i aria-hidden=\"true\" class=\"fas fa-project-diagram\"><\/i>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tMain projects:\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1784665762\" data-tab-title-id=\"e-n-tab-title-1784665762\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1784665762\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t<span class=\"e-n-tab-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-leanpub\"><\/i>\t\t\t<i aria-hidden=\"true\" class=\"fab fa-leanpub\"><\/i>\t\t<\/span>\n\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tMain publications: \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1784665761\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1784665761\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-253dac8 e-con-full e-flex e-con e-child\" data-id=\"253dac8\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-a3922e5 e-flex e-con-boxed e-con e-child\" data-id=\"a3922e5\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca12fe9 elementor-widget elementor-widget-text-editor\" data-id=\"ca12fe9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Research work supported by the Ministry of Education and Science of Ukraine:<\/strong><\/p><ol><li><p style=\"margin: 0cm; text-align: justify;\"><span style=\"color: black;\">\u201cEnsuring Post-War Recovery of Green Economic Growth in the National Economy: Cognitive-Behavioural Technologies and Legal Mechanisms of International Aid\u201d 0125U000418 <\/span><\/p><\/li><\/ol><p><strong>Training : <\/strong><\/p><ol><li>Internship at Rey Juan Carlos University\u00a0\u201cStudying Green Consumer Behavior through Neuromarketing Tools: A Pathway to Sustainable Development\u201d\u00a0(Madrid, Spain, 05.06\u201330.06.2025).<\/li><li>Internship at the Institute for the Development of International Cooperation\u00a0\u201cModern Marketing Research: Cognitive Technologies\u201d, 150 hours (Poznan, Poland, 15.09\u201315.10.2020).<\/li><li>Internship at the Institute for the Development of International Cooperation\u00a0\u201cModern Trends in Marketing Research\u201d(Poznan, Poland, March\u2013April 2020).<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1784665762\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1784665762\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-78887c2 e-con-full e-flex e-con e-child\" data-id=\"78887c2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-125c094 e-flex e-con-boxed e-con e-child\" data-id=\"125c094\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01ac08d elementor-widget elementor-widget-text-editor\" data-id=\"01ac08d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Publications<\/strong><strong>: <\/strong><\/p><ol><li>Pimonenko, T., Lyulyov, O., &amp; Us, Y. (2025). Country Green Brand Promotion: A Sentiment Analysis.<em>Forum Scientiae Oeconomia<\/em>,\u00a0<em>13<\/em>(2), 27\u201351. <a href=\"https:\/\/doi.org\/10.23762\/FSO_VOL13_NO2_2\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/doi.org\/10.23762\/FSO_VOL13_NO2_2<\/a><\/li><li>Lyulyov, O., Pimonenko, T., Infante-Moro, A., Zimbroff, A., &amp; Ziabina, Y. (2024). The Role of Visual Branding in Driving Investment Attractiveness in the Digitalisation Era: Psychophysiological Data Analysis.<em>Virtual Economics<\/em>,\u00a0<em>7<\/em>(4), 7\u201329. <a href=\"https:\/\/doi.org\/10.34021\/ve.2024.07.04(1)\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/doi.org\/10.34021\/ve.2024.07.04(1)<\/a><\/li><li>Kwilinski, A., Lyulyov, O., Pimonenko, T. (2025). Emotion Recognition of Artificial Intelligence for Enhancing Consumer Trust in the Galvanic Skin Response. In: Kot, S., Khalid, B., ul Haque, A. (eds) New Challenges of the Global Economy for Business Management. EEEU 2024. Springer Proceedings in Business and Economics. Springer, Singapore. <a href=\"https:\/\/doi.org\/10.1007\/978-981-96-4116-1_107\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/doi.org\/10.1007\/978-981-96-4116-1_107<\/a><\/li><li>Lyulyov, O., Pimonenko, T., Infante-Moro, A., &amp; Kwilinski, A. (2024). Perception of Artificial Intelligence: GSR Analysis and Face Detection.<em>Virtual Economics<\/em>,\u00a0<em>7<\/em>(2), 7\u201330. <a href=\"https:\/\/doi.org\/10.34021\/ve.2024.07.02(1)\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/doi.org\/10.34021\/ve.2024.07.02(1)<\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fca3d0 e-flex e-con-boxed e-con e-parent\" data-id=\"7fca3d0\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SCIENTIFIC RESEARCH GROUP NeuroMarketing &amp; Behavioural Analytics (NMBA) NeuroMarketing &amp; Behavioural Analytics (NMBA) The research school holds leading positions in the study of consumer behavior, neuromarketing, data analytics, and the impact of emerging technologies. We work at the intersection of marketing, neuroscience, artificial intelligence, and communications, creating an interdisciplinary environment aimed at understanding human behavior [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-87520","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/87520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=87520"}],"version-history":[{"count":39,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/87520\/revisions"}],"predecessor-version":[{"id":88355,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/87520\/revisions\/88355"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=87520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}