{"id":81832,"date":"2025-03-26T11:20:12","date_gmt":"2025-03-26T09:20:12","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?page_id=81832"},"modified":"2025-09-29T16:22:13","modified_gmt":"2025-09-29T13:22:13","slug":"behaviour-lab","status":"publish","type":"page","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/behavioural-lab","title":{"rendered":"Behavioural Lab"},"content":{"rendered":"\t\t
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<\/div>
Behavioural Lab<\/div>
Stop acting blindly!\nWith neuromarketing, you will get the answers you\u2019ve been looking for.<\/div>
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In today\u2019s business environment, where a deep understanding of consumer needs plays a key role in achieving success, the\u00a0Behavioural Lab<\/strong>\u00a0offers innovative tools for conducting marketing research and consumer behavior analytics. Specializing in advanced\u00a0cognitive<\/strong>\u00a0and\u00a0eye tracking<\/strong>\u00a0technologies from well-known brands\u00a0(Pupil Labs, Tobii, iMotions, and others)<\/strong>, the\u00a0Behavioural Lab<\/strong>\u00a0provides your business with a detailed analysis and understanding of how consumers\u00a0perceive<\/strong>\u00a0your\u00a0products<\/strong>\u00a0and\u00a0services<\/strong>. Using these insights will allow you to optimize\u00a0marketing strategies<\/strong>\u00a0and enhance advertising effectiveness, ensuring maximum return on marketing investments and strengthening the connection with your target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Effective Communications<\/h5>

Predict and enhance the effectiveness of advertising for your products and services<\/p>

Research on consumer perception of\u00a0advertising<\/strong>\u00a0(across various communication channels) through Neuromarketing tools.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Trade and Shopping<\/h5>

Understand what your customers want and find the\u00a0perfect design<\/strong>\u00a0for packaging and\u00a0product placement<\/strong>\u00a0on shelves.<\/p>

Research on consumer perception <\/strong>of packaging<\/strong><\/p>

Testing consumer perception<\/strong>\u00a0 of product placement<\/strong>\u00a0on shelves<\/p>

Research on\u00a0consumer gaze<\/strong> in points of sale<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Branding<\/h5>

How strong is your brand? The brain makes brand growth measurable and manageable.<\/p>

Tracking the effectiveness of consumer\u00a0perception<\/strong>\u00a0of your\u00a0brand.<\/strong>.<\/strong><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Website Usability<\/h5>

Gain insights into the subconscious barriers to your users’ conversion throughout their journey.<\/p>

Testing the\u00a0usability<\/strong>\u00a0of the website\/page<\/p>

Optimizing<\/strong>\u00a0the\u00a0conversion<\/strong>\u00a0of the website\/page<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Send your request by<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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filling out the form<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Key stages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Stage 1<\/h5>

Kick-off meeting and preparation for research<\/p>

Identification of stimuli and target audience (respondents) <\/span>according to your requirements. Formation of a test group and <\/span>preparation phase for the research.<\/span><\/p>

Duration – from 3 days<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Stage 2<\/h5>

Research and conducting experiments with respondents<\/p>

Conducting experiments with selected respondents. Studying the specifics of their interaction with chosen research objects (packaging, logo, banner, brochure, website, etc.). During this process, respondent behavior patterns and information perception levels will be measured through gaze tracking and brain activity analysis.<\/div>
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Duration – from 5 days<\/strong><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Stage 3<\/h5>

Data analysis and report generation<\/p>

Analytical data processing, visualization, and graphical representation of research results.<\/p>

Duration – from 2 days<\/strong><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Each project is unique, and the stages depend on the project\u2019s goals and objectives.<\/div>
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For communication and consultation, write us on email:<\/strong><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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What tools do we use<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Stationary and Mobile Eye Tracking<\/strong>\u00a0provides accurate and realistic insights into where consumers direct their gaze during interactions with your marketing communications, allowing you to fine-tune your strategies for maximum impact.\u00a0Key parameters:<\/strong>\u00a0gaze; elements\/space that generate interest; duration of gaze fixation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Electrocardiography<\/strong>\u00a0allows for understanding consumer emotions when interacting with the research object through heart rate analysis (intensity, sequence, speed variation). Possible applications include: assessing reactions to educational materials; testing packaging types; studying audiovisual effects in gaming; predicting driver behavior in automated vehicles, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Software
<\/strong>In our work, we use software that enables analysis of eye movements, consumer reactions, heartbeats, data visualization, and heatmap creation, including: Tobii Pro Studio, Tobii Pro Lab, Pupil Labs, and others. Quantitative and qualitative data processing is conducted using Stata, EViews, R, MatLab, SPSS, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our partners<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our publications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"\"<\/a><\/figure>

Perception of Artificial Intelligence: GSR Analysis and Face Detection<\/a><\/h3>

Discover how our latest study on AI perception through GSR and facial expression analysis can revolutionise user engagement strategies. Unveil the power of emotional content in capturing audience attention and enhancing interaction.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Neuromarketing as a Mechanism of Communication with the Consumer: The Case for Small Business<\/a><\/h3>

Unlock the potential of neuromarketing with our latest study, revealing how eye-tracking technology can transform your advertising strategies by providing deep insights into consumer behavior and preferences.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Behavioural LabStop acting blindly! With neuromarketing, you will get the answers you\u2019ve been looking for.Leave a request In today\u2019s business environment, where a deep understanding of consumer needs plays a key role in achieving success, the\u00a0Behavioural Lab\u00a0offers innovative tools for conducting marketing research and consumer behavior analytics. Specializing in advanced\u00a0cognitive\u00a0and\u00a0eye tracking\u00a0technologies from well-known brands\u00a0(Pupil Labs, […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-81832","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/81832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=81832"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/81832\/revisions"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=81832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}