{"id":78858,"date":"2025-03-03T17:35:57","date_gmt":"2025-03-03T15:35:57","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?page_id=78858"},"modified":"2025-08-21T13:01:33","modified_gmt":"2025-08-21T10:01:33","slug":"__trashed-62","status":"publish","type":"page","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/anna-rosokhata","title":{"rendered":"Anna Rosokhata"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"78858\" class=\"elementor elementor-78858 elementor-78857\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e1a815 e-con-full e-flex e-con e-parent\" data-id=\"1e1a815\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-e0ac192 e-con-full e-flex e-con e-child\" data-id=\"e0ac192\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81b66fb elementor-widget elementor-widget-image\" data-id=\"81b66fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large wp-image-74959 lazyload\" alt=\"\" data-src=\"https:\/\/dom.biem.sumdu.edu.ua\/wp-content\/uploads\/2024\/12\/rosokhata.png\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d069d28 elementor-widget elementor-widget-text-editor\" data-id=\"d069d28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Anna Rosokhata<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d23d2f2 e-grid e-con-full e-con e-child\" data-id=\"d23d2f2\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50a6a22 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"50a6a22\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm external\" href=\"https:\/\/www.facebook.com\/anna.rosokhataya\" target=\"_blank\" rel=\"noopener nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Facebook<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fdc7f9 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4fdc7f9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm external\" href=\"https:\/\/www.linkedin.com\/in\/anna-rosokhata-88170199\/\" target=\"_blank\" rel=\"noopener nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin-in\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f24445c e-grid e-con-full e-con e-child\" data-id=\"f24445c\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dee88ba elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"dee88ba\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm external\" href=\"https:\/\/www.scopus.com\/authid\/detail.uri?authorId=56366586900\" target=\"_blank\" rel=\"noopener nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scopus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a1bf9 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"e2a1bf9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm external\" href=\"https:\/\/orcid.org\/0000-0001-6944-1515\" target=\"_blank\" rel=\"noopener nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ORCID<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548d3ad elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"548d3ad\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm external\" href=\"https:\/\/www.webofscience.com\/wos\/author\/record\/2363701\" target=\"_blank\" rel=\"noopener nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Web of Science<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5090ddc elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5090ddc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm external\" href=\"https:\/\/scholar.google.com.ua\/citations?hl=uk&#038;user=Fwbx6x4AAAAJ\" target=\"_blank\" rel=\"noopener nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Google Scholar<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-034fe2e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"034fe2e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm external\" href=\"https:\/\/www.researchgate.net\/profile\/Anna-Rosokhata\" target=\"_blank\" rel=\"noopener nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-researchgate\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ResearchGate<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bd93e elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"e3bd93e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/publikatsii-rosokhata\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Publications<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0010b9f e-con-full e-flex e-con e-child\" data-id=\"0010b9f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75d68aa elementor-widget elementor-widget-text-editor\" data-id=\"75d68aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"sppb-addon-wrapper-1569790027907\" class=\"sppb-addon-wrapper\"><div id=\"sppb-addon-1569790027907\" class=\"clearfix \"><div class=\"sppb-addon sppb-addon-text-block sppb-text-left \"><h5 class=\"sppb-addon-title\">Scientific degree, title:<\/h5><div class=\"sppb-addon-content\">PhD in Economics, Assosiate Professor<\/div><\/div><\/div><\/div><div id=\"sppb-addon-wrapper-1569790027910\" class=\"sppb-addon-wrapper\"><div id=\"sppb-addon-1569790027910\" class=\"clearfix \"><div class=\"sppb-addon sppb-addon-text-block sppb-text-left \"><h3>\u00a0<\/h3><h5 class=\"sppb-addon-title\">Position:<\/h5><div class=\"sppb-addon-content\"><p>Senior Lecturer of the Department of Marketing<\/p><\/div><\/div><\/div><\/div><div id=\"sppb-addon-wrapper-1569790027921\" class=\"sppb-addon-wrapper\"><div id=\"sppb-addon-1569790027921\" class=\"clearfix \"><div class=\"sppb-addon sppb-addon-text-block sppb-text-left \"><div class=\"sppb-addon-content\"><p>E-mail:\u00a0\u00a0<a href=\"mailto:a.rosokhata@biem.sumdu.edu.ua\">a.rosokhata@biem.sumdu.edu.ua<\/a><br \/><a href=\"mailto:a.rosokhata@kmm.sumdu.edu.ua\">a.rosokhata@kmm.sumdu.edu.ua<\/a><\/p><p>Contact phone:\u00a0 +38 0542 665-143, 5274<br \/>Office \u041a2-126<\/p><p><em><strong><a href=\"https:\/\/essuir.sumdu.edu.ua\/handle\/123456789\/40847\" target=\"_blank\" rel=\"noopener\">Abstract of the dissertation<\/a><\/strong><\/em>\u00a0<\/p><\/div><\/div><\/div><\/div><div id=\"sppb-addon-wrapper-1582570021875\" class=\"sppb-addon-wrapper\"><div id=\"sppb-addon-1582570021875\" class=\"clearfix \"><div class=\"sppb-addon sppb-addon-text-block sppb-text-left \"><h5>\u00a0<\/h5><h5 class=\"sppb-addon-title\">Main disciplines:<\/h5><div class=\"sppb-addon-content\"><p>Marketing<br \/>Trade marketing<br \/>Marketing services<br \/>Marketing of innovation<br \/>Design Thinking<br \/>Theory of motivation and consumer behavior<\/p><\/div><\/div><\/div><\/div><div id=\"sppb-addon-wrapper-1684766139195\" class=\"sppb-addon-wrapper\"><div id=\"sppb-addon-1684766139195\" class=\"clearfix \"><div class=\"sppb-addon sppb-addon-text-block sppb-text-left \"><h3>\u00a0<\/h3><h5 class=\"sppb-addon-title\">Supervisor of PhD students and Dr.Sc.<\/h5><div class=\"sppb-addon-content\"><p><a href=\"https:\/\/dom.biem.sumdu.edu.ua\/adam-yasnikovski2\">Jasnikowski Adam Marian<\/a> (2020 admission year), Development of the marketing system of territories in the context of globalization of international relations&#8221;<br \/><a href=\"https:\/\/dom.biem.sumdu.edu.ua\/volodymyr-nesterenko\">Volodymyr Nesterenko<\/a> (2019 admission year) &#8220;Formation of marketing communications in the context of transformation of social values&#8221;<\/p><p><a href=\"https:\/\/dom.biem.sumdu.edu.ua\/ihor-marchenko2\">Marchenko Ihor<\/a> (2023 admission year)<br \/><a href=\"https:\/\/dom.biem.sumdu.edu.ua\/andrii-niemtsev2\">Niemtsev Andrii<\/a> (2023 admission year)<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04cabfc e-con-full e-flex e-con e-child\" data-id=\"04cabfc\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e901b elementor-widget elementor-widget-text-editor\" data-id=\"f5e901b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"sppb-addon-wrapper-1569790027926\" class=\"sppb-addon-wrapper\"><div id=\"sppb-addon-1569790027926\" class=\"clearfix \"><div class=\"sppb-addon sppb-addon-text-block sppb-text-left \"><h5 class=\"sppb-addon-title\">Research interests:<\/h5><div class=\"sppb-addon-content\"><p>Forecasting in Marketing, Trendwatching, Branding, Digital Marketing, Marketing of information technologies.<\/p><\/div><\/div><\/div><\/div><div id=\"sppb-addon-wrapper-1569790027931\" class=\"sppb-addon-wrapper\"><div id=\"sppb-addon-1569790027931\" class=\"clearfix \"><div class=\"sppb-addon sppb-addon-text-block sppb-text-left \"><h3>\u00a0<\/h3><h5 class=\"sppb-addon-title\">Scientific projects:<\/h5><div class=\"sppb-addon-content\"><div><span lang=\"UK\"><strong>Scientific Supervisor:<\/strong><\/span><\/div><div><ul><li><span lang=\"UK\">&#8220;Post-War Recovery of the Ukrainian Energy Industry: Waste Management Optimisation Considering Public Health, Environmental, Investment and Tax Determinants&#8221; (No. D\/R 0123U100112, 2023-2025)<\/span><\/li><\/ul><p><span lang=\"UK\"><strong>Executor<\/strong>:<\/span><\/p><\/div><div><ul><li><span lang=\"UK\">&#8220;Simulation modeling of influence&#8217;s trajectory of behavioral attractors on macroeconomic stability: the role of transparency and public trust&#8221; No. Ph.D. 0121U100469), 2021-2023.<\/span><\/li><li><span lang=\"UK\">&#8220;Foresight-forecasting the stability of the national economy: from socio-ecological and economic contradictions to the convergent model&#8221;,\u00a0\u2116 \u0414\u0420 0120U102002, 2020<\/span><\/li><li><span lang=\"UK\">&#8220;Modeling mechanisms for minimizing energy efficiency gaps in the context of the Sustainable Development Goals: a communication network of stakeholder interaction&#8221; (No. \u0414\u0420 0120U102002), 2020.<\/span><\/li><li><span lang=\"UK\">&#8220;Fundamental foundations development of marketing policy of enterprises in a market economy&#8221; (No. \u0414\u0420 0115U000687), 2015 &#8211; 2017.<\/span><\/li><li><span lang=\"UK\">&#8220;Marketing and innovation implementation in various fields of activity&#8221; (No. \u0414\u0420 0116U006359), 2016.<\/span><\/li><li><span lang=\"UK\">&#8220;Development of the fundamental foundations of the marketing policy of enterprises in the conditions of a market economy&#8221; (No. \u0414\u0420 0115U001004), 2015.<\/span><\/li><li><span lang=\"UK\">&#8220;Formation mechanisms of \u00a0market-oriented strategies for innovation breakthrough&#8221; (No. \u0414\u0420 0112U008148), 2013-2015.<\/span><\/li><li><span lang=\"UK\">&#8220;Research of the marketing environment and infrastructure of industrial enterprises&#8221;, 2013-2014<\/span><\/li><\/ul><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f38962 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"6f38962\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43ae922\" data-id=\"43ae922\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e10017 e-grid e-con-boxed e-con e-parent\" data-id=\"4e10017\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe291ef elementor-widget elementor-widget-text-editor\" data-id=\"fe291ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"column-wrap-id-1569790027957\" class=\"sppb-col-md-12\"><div id=\"column-id-1569790027957\" class=\"sppb-column\"><div class=\"sppb-column-addons\"><div id=\"sppb-addon-wrapper-1569790027961\" class=\"sppb-addon-wrapper\"><div id=\"sppb-addon-1569790027961\" class=\"clearfix \"><div class=\"sppb-addon sppb-addon-text-block sppb-text-left \"><h5 class=\"sppb-addon-title\">Education and\u00a0Work Experience:<\/h5><div class=\"sppb-addon-content\"><p><strong>11.2019 &#8211; 06.2025: <\/strong>Sumy State University, department of marketing, senior lecturer<strong>.<\/strong><\/p><p><strong>2016: <\/strong>Deputy Executive Secretary of the Admissions Committee of the Institute of Finance, Economics and Management named after Oleg Balatsky<\/p><p><strong>2015<\/strong>: Defended a scientific candidate&#8217;s thesis on the topic: &#8220;Scientific principles of forecasting promising directions of innovative development of industrial enterprises&#8221; and received a scientific degree of Candidate of Economic Sciences with a specialty 08.00.04 &#8211; &#8220;Economics and management of enterprises (by types of economic activity).<\/p><p><strong>2014-2017:<\/strong>\u00a0Assistant of the Department of Marketing and Innovative Development Management, Sumy State University.<\/p><p><strong>2011-2014:<\/strong> Postgraduate school at the\u00a0Department of marketing and management of innovative activity\u00a0(Sumy State University).<\/p><p><strong>2010-2011:<\/strong> Master of Marketing (Sumy State University, Ukraine).<\/p><p><strong>2006-2010:\u00a0<\/strong>Bachelor of Marketing (Sumy State University, Ukraine).<\/p><div>\u00a0<\/div><h5>Reviewer<strong>:<\/strong><\/h5><div>&#8211; of the ebook &#8220;Marketing 5.0: Marketing Driven by Technology and Innovations&#8221;, 2020 (Medical Informatics Journal);<\/div><div>&#8211;\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/1YX792MNwgA17Ebzk3b7e5-Z2D0sAEmIa\/view?usp=sharing\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">&#8220;South Asian Journal of Social Studies and Economics&#8221;<\/a>.<\/div><div>\u00a0<\/div><div>English language proficiency:\u00a0<em><strong><a href=\"https:\/\/drive.google.com\/file\/d\/1hel3pL-Q0OcVOoc2ZSsyxmRj48wS0hCA\/view?usp=sharing\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">Level B2<\/a><\/strong><\/em><\/div><div>Rosokhata\u00a0Anna is the current member of the\u00a0<a href=\"https:\/\/drive.google.com\/file\/d\/14BE93kpX_lmqL7JhlIYJ_xKmBJ52bLX8\/view?usp=sharing\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">Ukrainian Marketing Association<\/a>\u00a0(May 20, 2021, Kyiv).<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"column-wrap-id-1638870727847\" class=\"sppb-col-md-12\"><div id=\"column-id-1638870727847\" class=\"sppb-column\"><div class=\"sppb-column-addons\"><div id=\"sppb-addon-wrapper-1638871024159\" class=\"sppb-addon-wrapper\"><div id=\"sppb-addon-1638871024159\" class=\"clearfix \"><div class=\"sppb-addon sppb-addon-text-block \"><div class=\"sppb-addon-content\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8f4d73f e-flex e-con-boxed e-con e-parent\" data-id=\"8f4d73f\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-58d3b43 e-con-full e-flex e-con e-child\" data-id=\"58d3b43\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40dcb94 elementor-widget elementor-widget-text-editor\" data-id=\"40dcb94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5>Advanced training:<\/h5><ul><li><strong>2024<\/strong>: <a href=\"https:\/\/drive.google.com\/file\/d\/18URE9L6y1mxbxSMG2Cmg6c1wgEJjZ8RL\/view\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">Advanced training on the topic: \u201cErasmus+ projects in the field of education: from application to successful reporting\u201d, 1 ECTS credit\/ 30 hours, (10.12.2024 \u2013 13.12.2024), Certificate of SP No. 05408289 \/ 3141-24<\/a><\/li><li><strong>2023<\/strong>: <a href=\"https:\/\/drive.google.com\/file\/d\/1s_49Gtvhj41mD6I0T0xhjbT_vijAuhx3\/view\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">Advanced training on the topic: &#8220;Kohonen&#8217;s self-organization maps in the work of a scientist\u201d, 1 ECTS credit\/ 30 hours, (07\/25\/2023 \u2013 07\/28\/2023), Certificate of SP No. 05408289 \/ 1913-23<\/a><\/li><li><strong>2022:\u00a0 <\/strong>Course &#8220;Modern business and marketing technologies: European experience&#8221;, 40 hours, 1 &#8211; 10\u00a0 October, 2022. Michal Zarzycki Commercial and Service Company &#8220;ROSLIN&#8221;<\/li><li><strong>2021:<\/strong><a href=\"https:\/\/drive.google.com\/file\/d\/1iBdGhjTapKh3kyNOTS1-q0YqSlulFWTx\/view?usp=sharing\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">Advanced training on the topic: &#8220;Quantitative and qualitative sociological methods in the work of scientists&#8221;, 1 ECTS credit \/ 30 hours (17.05.2021 &#8211; 26.05.2021), Certificate of JV No 05408289 \/ 1794-21.<\/a><\/li><li><strong>2021:<\/strong><a href=\"https:\/\/drive.google.com\/file\/d\/1hhKclNlMd8V5nJ2q2acEz_AVl57qiQQu\/view\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">Advanced training on the topic: &#8220;On innovative pedagogical activities&#8221;, 6 ECTS credits \/ 180 hours, (25.10.2021 &#8211; 10.11.2021), Certificate of JV \u211605408289 \/ 3177-21.<\/a><\/li><li><strong>2017: <\/strong>Training \u201cSales to a US Clients. V.3.0\u201d by Zhenya Rozinskiy<\/li><li><strong>2016: <\/strong>Qualification improvement on the basis of Sumy Resource Exchange on the topic: &#8220;Exchange and intermediary activities. Evaluation activity. Pricing&#8221;<\/li><li><strong>2012: <\/strong>Courses for programs training Photoshop, CorelDraw, Flash<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ccea71 e-con-full e-flex e-con e-child\" data-id=\"5ccea71\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-317bd8f elementor-widget elementor-widget-text-editor\" data-id=\"317bd8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"sppb-addon-title\">International programs:<\/h5><div class=\"sppb-addon-content\"><p><strong>International research project<\/strong> &#8220;Collaboration for Digitalization and Digital Transformation of Ukraine&#8221; by UK Research and Innovation (UKRI), &#8220;UK &#8211; Ukraine:Twinning Initiative&#8221; program. University of Liverpool. June- July 2023, March 2024, January &#8211; April 2025.<\/p><p><strong>Internship\u00a0<\/strong>at the Czech University of Life Sciences in Prague (CZU) within the framework of the Czech Development Agency project &#8220;<em>Strengthening Agricultural Sciences in Ukraine: AgriSci-UA<\/em>&#8221; on the topic\u00a0<em>&#8220;Integration of Modern Waste Management Approaches into Post-War Recovery Strategies of Ukraine with a Focus on Energy Utilization&#8221;<\/em> (Prague, Czech Republic, 15.12.2024 \u2013 21.12.2024).<\/p><p><strong>Internship\u00a0<\/strong>at Rzesz\u00f3w University of Technology (Visegrad Scholarship Program) on the topic &#8220;Marketing Research on Consumer Behavior in the Waste Management System&#8221; (Rzesz\u00f3w, Poland, April 22, 2024 &#8211; June 16, 2024).<\/p><p><strong>Volunteering activities<\/strong> in the English-speaking environment at the EuroWeek Foundation (Wroclaw, Poland) \u2013 the organizational and educational activities with children, teenagers, and teachers. The main duties were to create and to participate in different workshops and trainings for establishing their relationship in modern international society and to increase English level (2018; 03.2022 &#8211; pesent).<\/p><p><strong>Intership i<\/strong>n<a href=\"https:\/\/drive.google.com\/file\/d\/1dLI61-D2HTqltC1GJcB-miGOyhd34udo\/view?usp=sharing\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\"> Stanislaw Staszic University of Applied Sciences in Pila, for completing the academic training: &#8220;Trends in marketing research&#8221; (150 hours, 14 April &#8211; 14 May, 2021, Pila, Poland)<\/a><\/p><p><strong>Participation in project\u00a0<\/strong>&#8220;Strengthening scientific capacities and cooperation of Ukrainian universities in AgriSciences\u201d on the topics: &#8220;Global warming potential\u201d, \u201cMulticriteria Decision Analysis\u201d, \u201cMulti-level Perspective\u201d, \u201cSystem Dynamics and Causal Loop Diagram<strong>\u201d<\/strong>, December 2020. Czech University of Natural Sciences of Sciences in Prague, Czech Republic<strong>.<\/strong><\/p><p><strong>Internship\u00a0in\u00a0<\/strong>I<a href=\"https:\/\/drive.google.com\/file\/d\/1Yl2meHsB-piVBpnRo_xlDYNzE8L09OGQ\/view?usp=sharing\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">nstitute for International Cooperation Development\u00a0<\/a><a href=\"https:\/\/drive.google.com\/file\/d\/1VGHwGCJQONeHUskMSfvb5hUKW90qzLhO\/view\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">\u201cModern Trends in Marketing Research\u201d (\u043c. \u041f\u043e\u0437\u043d\u0430\u043d\u044c, \u041f\u043e\u043b\u044c\u0449\u0430, 03-04.2020 ).<\/a><\/p><p><strong>Internship<\/strong>\u00a0in I<a href=\"https:\/\/drive.google.com\/file\/d\/1Yl2meHsB-piVBpnRo_xlDYNzE8L09OGQ\/view?usp=sharing\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">nstitute for International Cooperation Development \u201cModern Marketing Research: Cognitive Technologies\u201d, 150 hours (Poznan, Poland, 15 September \u2013 15 October 2020).<\/a><br \/><strong>Participation<\/strong>\u00a0in the International scientific and practical conference \u00abModern scientific researches and developments: theoretical value and practical results\u00bb (15-18 of March, 2016, Bratislava, Slovak Republic).<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-508af7d elementor-section-height-min-height elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"508af7d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;8355022&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_image_laptop&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_laptop&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab1929f\" data-id=\"ab1929f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c920fb e-grid e-con-boxed e-con e-parent\" data-id=\"0c920fb\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79f927b elementor-widget elementor-widget-text-editor\" data-id=\"79f927b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"sppb-addon-title\">International projects:<\/h5><div class=\"sppb-addon-content\"><strong>02.01.2022\u201301.31.2025:<\/strong>\u00a0Co-executor of the Jean Monet Module &#8220;Healthy Economy and Policy: European Values for Ukraine&#8221;. 02\/1\/2022 &#8211; 01\/31\/2025 Project ID: 101047530, Competition: ERASMUS-JMO-2021-HEI-TCH-RSCH, Program: ERASMUS2027<br \/><strong>2018; 03.2022-present:<\/strong>\u00a0Volunteering in an English-speaking environment at the EuroWeek Foundation (Wroclaw, Poland) &#8211; organizational and educational activities with children, teenagers and teachers. The main tasks were the organization and participation in various seminars and trainings for the formation of positive relations in the modern international society and raising the level of the English language.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8108f9 elementor-widget elementor-widget-text-editor\" data-id=\"e8108f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"sppb-addon-title\">Conferences, competitions, seminars:<\/h5><div class=\"sppb-addon-content\"><ol><li><a href=\"https:\/\/www.e3s-conferences.org\/articles\/e3sconf\/abs\/2021\/26\/e3sconf_tresp2021_03002\/e3sconf_tresp2021_03002.html\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">E3S Web of Conferences,\u00a02021, 250, 03002. 09 April 2021\u00a0<\/a><a href=\"https:\/\/www.e3s-conferences.org\/articles\/e3sconf\/abs\/2021\/26\/e3sconf_tresp2021_03002\/e3sconf_tresp2021_03002.html\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\"><br \/><\/a><\/li><li><a href=\"https:\/\/drive.google.com\/file\/d\/1_GZ8GcV_ziGXpzOQ-9R1NAnCawC1Q-1v\/view?usp=sharing\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">3th International Scientific and Practical Internet Conference \u00abContemporary challenges and innovative developmental aspects of economic science and discipline\u00bb, 18 June 2021, Kyiv, Ukraine<br \/><\/a><\/li><li>3nd International Scientific Conference \u00abEconomic and social-focused issues of modern world\u00bb, November 17 \u2013 18, 2020, Bratislava<\/li><li><a href=\"https:\/\/ibima.org\/accepted-paper\/impact-of-highly-qualified-personnels-migration-on-economic-and-innovative-development\/\" class=\"external\" rel=\"nofollow noopener\" target=\"_blank\">35th IBIMA Conference: 1-2 April 2020, Seville, Spain.\u00a0<br \/><\/a><\/li><li>Competition of the Education and Science Department of the Sumy Regional State Administration &#8220;STOP COVID-19&#8221;, nomination &#8220;Educational Innovations&#8221;, June 2020<\/li><li>International scientific and practical conference &#8220;Modern scientific research and development: theoretical value and practical results&#8221; (March 15-18, 2016, Bratislava, Slovak Republic)<\/li><\/ol><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba992e1 e-con-full e-flex e-con e-parent\" data-id=\"ba992e1\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-3d9186b e-con-full e-flex e-con e-child\" data-id=\"3d9186b\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d88351 elementor-widget elementor-widget-text-editor\" data-id=\"8d88351\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"sppb-addon-title\">Supervisor of Students:<\/h5><div class=\"sppb-addon-content\"><p><strong>Students<\/strong>\u00a0who won prizes at the first stage of the All-Ukrainian competition of student research papers:<\/p><ol><li>Kostornova S, direction &#8220;Management in the field of economic competition&#8221;, on the topic: &#8220;Competitiveness of the national economy: internationalization as a major determinant&#8221;, 2019-2020.<\/li><li>Zdoima A, direction &#8220;Marketing&#8221;, the topic: &#8220;WEB-analytics as an effective tool for modern marketing information systems&#8221;, 2020-2021.<\/li><li>Kropyva V, direction &#8220;Economics and management in the field of trade&#8221;, the topic: &#8220;Changes in consumer behavior in the digital environment under the influence of events caused by COVID19&#8221;, 2020-2021.<\/li><\/ol><strong>Student guide<\/strong>:<br \/><p><strong>1st place<\/strong>\u00a0of the student team at the Creative Battle &#8220;Advertising Landfill&#8221; (Odessa, 2021)<\/p><strong>2nd place<\/strong>\u00a0of the student team in the 16th &#8220;Ukrainian Student Advertising Festival&#8221; in the nomination &#8220;Come to light &#8211; declare work!&#8221; (Kyiv, 2021)<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8862501 e-con-full e-flex e-con e-child\" data-id=\"8862501\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d558cae elementor-widget elementor-widget-text-editor\" data-id=\"d558cae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"sppb-addon-title\">Achievement:<\/h5><div class=\"sppb-addon-content\"><strong>2010<\/strong>\u00a0&#8211; 1st place in the team of students at the Second International student festival PR and advertising \u00abPR-style 2010&#8243; (Russia, Bryansk).<br \/><strong>2011<\/strong>\u00a0&#8211; Diploma III degree in the second stage of Ukrainian Olympiad from specialty &#8220;Marketing&#8221; (Kyiv, KNTEU).<br \/><strong>2011<\/strong>\u00a0&#8211; Diploma of II degree of direction &#8220;Marketing&#8221; in the second tour of student research in natural sciences, engineering sciences and humanities (Donetsk, Donetsk National University).<br \/><strong>2012<\/strong>\u00a0&#8211; 2nd place in the team of students in the National Championship case-\u00abX-Case\u00bb in the V All-Ukrainian Scientific Conference of Students, young scientists &#8220;B2B Marketing&#8221; (Kyiv, NTU &#8220;KPI&#8221;).<br \/><strong>2011 &#8211;<\/strong>\u00a0Diploma for high results in the V All-Ukrainian student contest PR-projects &#8220;Golden Compass&#8221; (Kharkov, KhNUE).<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fcff57 e-flex e-con-boxed e-con e-parent\" data-id=\"0fcff57\" data-element_type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab13a2 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"8ab13a2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/publikatsii-rosokhata\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Publications<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Anna Rosokhata Facebook LinkedIn Scopus ORCID Web of Science Google Scholar ResearchGate Publications Scientific degree, title: PhD in Economics, Assosiate Professor \u00a0 Position: Senior Lecturer of the Department of Marketing E-mail:\u00a0\u00a0a.rosokhata@biem.sumdu.edu.uaa.rosokhata@kmm.sumdu.edu.ua Contact phone:\u00a0 +38 0542 665-143, 5274Office \u041a2-126 Abstract of the dissertation\u00a0 \u00a0 Main disciplines: MarketingTrade marketingMarketing servicesMarketing of innovationDesign ThinkingTheory of motivation and consumer [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-78858","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/78858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=78858"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/78858\/revisions"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=78858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}