{"id":78766,"date":"2025-03-03T17:35:57","date_gmt":"2025-03-03T15:35:57","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?page_id=78766"},"modified":"2026-03-27T21:27:39","modified_gmt":"2026-03-27T19:27:39","slug":"__trashed-6","status":"publish","type":"page","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/kryvych","title":{"rendered":"Yana Kryvych"},"content":{"rendered":"\t\t
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Yana Kryvych<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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Scientific degree, title:<\/h5>
PhD,\u00a0Associate Professor<\/div>
\u00a0<\/h5>
Position:<\/h5>
Associate Professor of the Department of Marketing, Deputy Head of the Department for Career Guidance<\/div>
\u00a0<\/div><\/div>

E-mail: y.kryvych@biem.sumdu.edu.ua<\/p>

Contact phone:\u00a0 +38 0542 665-143,\u00a0
Office \u041a2-126<\/p>

Abstract of the dissertation\u00a0<\/strong><\/em><\/a><\/p><\/div>

\u00a0<\/h3>
Main disciplines:<\/h5>
\u042cerchandising<\/a>,
Riskology,
Social Media Marketing<\/a>,
Marketing Communications.<\/a><\/div><\/div>
\u00a0<\/h5>
Supervision of postgraduate students, doctoral students and students:<\/h5>

Nikitin Maksym Oleksievich<\/a> (2023), \u201cFormation of marketing communication policy of banks\u201d
Prinko Dmytro Grigorovich<\/a> (2023), \u201cMarketing support of the activities of enterprises for the processing of industrial and household waste in the conditions of digitalization of the economy\u201d
Boiko Andriy Olesandrovych (2023), \u201cAssessment of the significance of the enterprise brand in the conditions of the digital economy\u201d<\/p>

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Scientific projects:<\/h5>
  1. Responsible executor:<\/strong>\u00a0\u201cEconomic-mathematical modeling of the mechanism of restoring public trust in the financial sector: a guarantee of economic security of Ukraine\u201d (state registration number 0117U003924) (2017-2020);<\/li>
  2. Co-executor:<\/strong>\u00a0\u201cFormation of the toolkit for the detinization of the economy of Ukraine on the basis of causal modeling of the trajectories of the interaction of financial intermediaries\u201d (state registration number 0120U100473) (2020).<\/li><\/ol><\/div>
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    Research interests:<\/h5>
    innovations, digital banking, marketing, risk management<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Education and Work Experience:<\/h5>

    2022 \u2013 pesent:<\/strong>\u00a0associate professor of the Department of Marketing of the Educational and Scientific Institute of Business, Economics and Management of Sumy State University
    2021 \u2013 pesent<\/strong>: director of the \u201cUniver\u201d
    2021-2022:<\/strong>\u00a0Associate Professor of the Department of Finance, Banking and Insurance of the Educational and Scientific Institute of Business, Economics and Management of Sumy State University
    2016-2021:<\/strong>\u00a0Associate Professor of the Banking Department of the Educational and Scientific Institute of Business Technologies \u201cUABS\u201d of Sumy State University
    2018:<\/strong>\u00a0diploma of associate professor of the Department of Finance, Banking and Insurance (Ad No. 000556 dated February 1, 2018)
    2015-2016:<\/strong>\u00a0associate professor of the banking department of the Ukrainian Academy of Banking
    2012-2015:<\/strong>\u00a0senior lecturer of the Banking Department of the State Higher Educational Institution \u201cUkrainian Banking Academy of the National Bank of Ukraine\u201d
    2011-2012:<\/strong>\u00a0assistant of the banking department of the State Higher Educational Institution \u201cUkrainian Academy of Banking of the National Bank of Ukraine\u201d
    2010-2011:<\/strong>\u00a0assistant of the Department of Management of the State Higher Educational Institution \u201cUkrainian Banking Academy of the National Bank of Ukraine\u201d
    2013-2016:<\/strong>\u00a0Chairman of the Council of Young Scientists of the Ukrainian Academy of Banking of the National Bank of Ukraine
    2010:<\/strong>\u00a0diploma of candidate of economic sciences with specialty 08.00.08 \u2013 Money, finance and credit (2010), diploma of DK No. 067486 dated March 30, 2011.
    2007-2010:<\/strong>\u00a0postgraduate studies, Department of Management of the State Higher Educational Institution \u201cUkrainian Banking Academy of the National Bank of Ukraine\u201d
    2007:<\/strong>\u00a0Master\u2019s degree (CM No. 32527405) in the specialty \u201cManagement of foreign economic activity\u201d, State Higher Secondary School \u201cUkrainian Academy of Banking\u201d NBU, Sumy, Ukraine<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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    Certification training:<\/h5>

    2024<\/strong>:\u00a0Sumy State University, certificate of advanced training in the thematic direction “Management of working hours of scientific and pedagogical employees”, \u0421\u041f \u211605408289 \/ 2148-24 dated 27.08.2024.<\/a><\/p>

    2024<\/strong>: Ukrainian Marketing Association. Industrial Gender Committee on Advertising, certificate of advanced training in the thematic direction “Implementation of the topic of combating discrimination in advertising into the educational process of educational institutions”, sertificate \u21168\/2024-\u0406\u0413\u041a\u0420, 17.05.2024-19.05.2024<\/a><\/div>

    <\/a>2023<\/strong>:     Sumy State University, certificate of advanced training in the thematic direction “Electronic learning technologies at Sumy State University” \u0421\u041f \u2116 05408289 \/ 2823-23 dated 13.11.2023 \u0440.\u00a0<\/a><\/div>

    2020<\/strong>: Sumy State University, certificate of advanced training in the thematic direction \u201cOn innovative pedagogical activity\u201d, SP certificate No. 05408289\/2627-20 dated November 24, 2020 (Certificate of advanced training) file #8<\/a><\/p>

    2017<\/strong>: Pearson Test of English \u2013 PTE. English. Level B2 (Certificate) file #1<\/a><\/p>

    2016<\/strong>: Sumy State University, certificate of advanced training in the thematic direction \u201cOn electronic means and distance learning technologies\u201d, certificate 12 SPK No. 960281 dated 23.06.2016 (Certificate of advanced training)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Achievements:<\/h5>
    Certificate of proficiency in English, level B2<\/a><\/div>
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    International programs:<\/h5>
    Internship<\/strong>\u00a0Banking Institute High School, Prague (Czech Republic), \u201cFeatures of the functioning of credit and financial institutions in the Czech Republic\u201d, (2017).
    Training Course<\/strong>\u00a0\u201cModern business and marketing technologies: European experience\u201d, 40 hours Firma Handlowo-Uslugowa \u00abROSLIN\u00bb (Poland, 16 \u2013 25 June, 2022).
    Project writing\u00a0training<\/strong>\u00a0based on the best practices of international project implementation DISCO (10-14 December, 2023, Krakiv, Poland, Ignatianum University).<\/div><\/div>
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    Yana Kryvych Facebook LinkedIn Scopus ORCID Web of Science Google Scholar ResearchGate Publications Scientific degree, title: PhD,\u00a0Associate Professor \u00a0 Position: Associate Professor of the Department of Marketing, Deputy Head of the Department for Career Guidance\u00a0 E-mail: y.kryvych@biem.sumdu.edu.ua Contact phone:\u00a0 +38 0542 665-143,\u00a0Office \u041a2-126 Abstract of the dissertation\u00a0 \u00a0 Main disciplines: \u042cerchandising,Riskology,Social Media Marketing,Marketing Communications. \u00a0 […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-78766","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/78766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=78766"}],"version-history":[{"count":3,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/78766\/revisions"}],"predecessor-version":[{"id":90232,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/78766\/revisions\/90232"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=78766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}