{"id":78756,"date":"2025-03-03T17:35:57","date_gmt":"2025-03-03T15:35:57","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/?page_id=78756"},"modified":"2025-03-24T14:54:20","modified_gmt":"2025-03-24T12:54:20","slug":"__trashed-7","status":"publish","type":"page","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/minchenko-maria","title":{"rendered":"Mariia Minchenko"},"content":{"rendered":"\t\t
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Mariia Minchenko<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t
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Scientific degree, title:<\/h5>
Ph.D. in Economics, Associate Professor<\/div><\/div><\/div><\/div>
\u00a0<\/h5>
Position:<\/h5>

Associate professor of the Department of marketing;
Head of the coordination center for Humanitarian policy at Sumy State University<\/p>

\u00a0<\/p><\/div><\/div><\/div><\/div>

E-mail:\u00a0m.minchenko@uabs.sumdu.edu.ua<\/a><\/p>

Contact phone:\u00a0 +38 0542 665-143, 5274
Office \u041a2-126<\/p>

Abstract of the candidate’s dissertation\u00a0<\/a><\/strong><\/em>\u00a0<\/p><\/div><\/div><\/div><\/div>

\u00a0<\/h3>
Main disciplines:<\/h5>

Digital-marketing;
Digital-marketing: advanced course;
STP-marketing;
Logic and ethics of professional judgments in marketing;
Crisis communications;
Business planning;
Creating innovative projects;
Competitive analysis.<\/p><\/div><\/div><\/div><\/div>

\u00a0<\/h5>
Research interests:<\/h5>

SEO-analytics, copywriting, marketing support for startups, audit of sales funnels, website creation, advertising, competitiveness of banking services<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Scientific projects:<\/h5>

Responsible executor:\u00a0
<\/strong>“Development of the functioning mechanism of the banking system of Ukraine under the influence of foreign capital” (state registration number 0107U0123112), 2016-2017.<\/p>

Executor<\/strong>:\u00a0<\/p><\/div>

“Transfer of green innovations in the energy sector of Ukraine: a multiplicative stochastic model of the transition to a carbon-neutral economy” (No. d\/r 0122U000769)<\/div>
“Technological basis of multi-stage convective drying in small-sized installations with heat utilization and recovery units” (no. d\/r \u21160120U100476), 2020-2021.<\/div>
“Modern technologies of financial and banking activity in Ukraine” (No. 0103U006965), 2012.<\/div>
“Reforming the Financial System of Ukraine in the Conditions of European Integration Processes” (No. 0109U006782), 2013.<\/div>
“Development of the functioning mechanism of the banking system of Ukraine under the influence of foreign capital” (No. 0107U0123112), 2013.<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Education and work experience:<\/h5>

29.09.-9.10.20<\/strong>\u00a0– advanced training under the program “Information and advertising component of career guidance activities in educational institutions” (\u0421\u041f\u211605408289\/2141-20).
from 1.09.2020<\/strong>\u00a0\u2013 Associate Professor of Marketing, Sumy State University, Sumy, Ukraine.
2016-2019<\/strong>: scientific consulting of the local community on the construction of marketing strategy.
June 12, 201<\/strong>8 – certificate of English language proficiency level B2.
27.02.-19.04.2017<\/strong>\u00a0advanced training under the program “From electronic means and distance learning technologies” (\u041f\u041a\u211605408289\/0696-17).
2016 \u2013 2017<\/strong>: Responsible secretary of the research theme “Development of the mechanism of functioning of the banking system of Ukraine under the influence of foreign capital” (state registration number 0107U0123112).
2016<\/strong>\u00a0– member of the organizing committee “First steps in science”.
from 11.07.2016<\/strong>\u00a0Associate Professor,\u00a0 Department of banking, finance and insurance, Sumy State University, Sumy, Ukraine.
2015<\/strong>: a member of the organizing committee of the sports and entertainment event “School battle” among schoolchildren of Sumy and Sumy region (final round – April 1, 2015).
2015<\/strong>: Executive Secretary of the Editorial Board (Youth Scientific Bulletin “UABS NBU”, Series “Economic Sciences”; Special issue “Youth Scientific Bulletin UABS NBU” on the materials of the student scientific-practical conference “Problems and prospects of financial system of Ukraine: a look at future”).
from 2015<\/strong>\u00a0coordinator, lecturer of the “School of Financial Literacy”.
from 2015<\/strong>\u00a0the Executive Secretary of the Editorial Board (provided the publication of the Youth Scientific Bulletin “UABS NBU”, Series “Economic Sciences” \u2116 1 (9), 2015, \u2116 2 (10), 2015).
2015-2016<\/strong>\u00a0– \u043cember of the organizing committee of the student scientific-practical conference “Problems and prospects for the development of the financial system of Ukraine: a look into the future”.
2014-2016<\/strong>\u00a0– Member of the organizing committee of the international scientific and practical conferences “International Banking Competition: Theory and Practice”.
from 2013<\/strong>\u00a0implementation of the project “School of the Young Banker” together with the Small Academy of Sciences.
26.04.2013<\/strong>: Ph.D. in Economics\u00a0 (\u0414\u041a \u2116 015231) \u00a0in specialty 08.00.08 – Money, finance and credit\u00a0. Dissertation topic “Management of competitiveness of banking services”.
2013<\/strong>: R&D executor \u201cReforming the financial system of Ukraine in the conditions of European integration processes\u201d (\u21160109U006782).
2013<\/strong>: R&D executor “Development of the mechanism of functioning of the banking system of Ukraine under the influence of foreign capital” (\u2116 0107U0123112).
in 2012<\/strong>\u00a0– member of the organizing committee, jury of the VIII All-Ukrainian tournament of young economists.
2012<\/strong>: R&D executor “Modern technologies of financial and banking activity in Ukraine”\u00a0 (\u2116 0103U006965).
2012-2016<\/strong>\u00a0– member of the organizing committee of the Sumy regional tournament of young economists.
from 28.08.2011<\/strong>\u00a0\u2013 Assistant of the Department of Banking, Ukrainian Academy of Banking, NBU, Sumy, Ukraine.
1.07.2010<\/strong>\u00a0: master’s degree (\u0421\u041c \u2116 39321729) in specialty “Management of foreign economic activity”, Ukrainian Academy of Banking NBU, Sumy, Ukraine.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Postgraduate work management:<\/h5>

Ivanov Oleksandr, post-graduate student of the 1st year of study (2020). Research direction: marketing of territorial communities<\/p>

Bezruk Andriy, post-graduate student of the 1st year of study (2020) Research direction: competitiveness of the enterprise in the information society<\/p>

Dubina Oleksiy, post-graduate student of the 1st year of study (2019)<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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International programs:<\/h5>

Internship<\/strong>\u00a0in\u00a0Institute for International Cooperation Development \u201cModern Marketing Research: Cognitive Technologies\u201d, 150 hours (Poznan, Poland, 15 September \u2013 15 October 2020).<\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mariia Minchenko Facebook LinkedIn Scopus ORCID Web of Science Google Scholar ResearchGate Publications Scientific degree, title: Ph.D. in Economics, Associate Professor Position: Associate professor of the Department of marketing; Head of the coordination center for Humanitarian policy at Sumy State University E-mail:\u00a0m.minchenko@uabs.sumdu.edu.ua Contact phone:\u00a0 +38 0542 665-143, 5274 Office \u041a2-126 Abstract of the candidate’s dissertation\u00a0 […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"class_list":["post-78756","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/78756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=78756"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/78756\/revisions"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=78756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}