{"id":73722,"date":"2024-10-31T19:11:23","date_gmt":"2024-10-31T17:11:23","guid":{"rendered":"https:\/\/dom.biem.sumdu.edu.ua\/employees_of_nnibt\/daryna-herasymenko"},"modified":"2024-10-31T19:11:23","modified_gmt":"2024-10-31T17:11:23","slug":"daryna-herasymenko","status":"publish","type":"employees","link":"https:\/\/dom.biem.sumdu.edu.ua\/en\/daryna-herasymenko","title":{"rendered":"Daryna Herasymenko"},"content":{"rendered":"
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Academic Degree, Title:<\/h3>\n
PhD Student<\/div>\n
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Dissertation Topic:<\/h3>\n
\n “Conceptual Foundations of Using Neuromarketing Tools in Corporate Communication Policy”<\/p>\n

Scientific Supervisor: PhD in Economics, Assoc. Prof., Minchenko Mariia Henadiivna<\/a><\/em><\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n E-mail: d.herasymenko@student.sumdu.edu.ua<\/a>
\n Phone: +380976982099
\n Office: K2-126\n <\/div>\n
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Research Interests:<\/h3>\n
neuromarketing;
marketing communications;
SMM.<\/div>\n<\/p><\/div>\n
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Publications:<\/h3>\n
\n Minchenko, M., Bezruk, A., Gerasimenko, D. (2020). Ukrainian Silicon Valley: Utopia or Reality \/ Innovation, Social and Economic Challenges: The International Scientific Online Conference (Sumy, December 1-3, 2020), 63-66.
\n Gerasimenko D., Hvozdetckyi V., Minchenko M. (2024). Theoretical Foundations of Neuromarketing Research. Innovation, Social and Economic Challenges: Proceedings of the International Scientific Online Conference, Sumy, June 5-6, 2024 \/ edited by Dr. Oleksii Lyulyov, Dr. Tetyana Pimonenko \u2013 Sumy: Sumy State University, 2024.\n <\/div>\n<\/p><\/div>\n
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International Internship Programs:<\/h3>\n
Virtual Mobility<\/strong> at Stanis\u0142aw Staszic University of Applied Sciences “Marketing Trends: New Waves and the Future of AI”, 90 hours (Pi\u0142a, Poland, 27.11 – 29.12.2023).<\/div>\n<\/p><\/div>\n
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Achievements:<\/h3>\n
\n Participated in the “Advertising Fest” competition.
\n Awarded a diploma at the All-Ukrainian Student Research Competition in 2020\/2021 in the field of “Marketing”, winning the nomination “In-depth Reflection of the Multidimensionality and Complexity of Modern Marketing”.
\n Second place in the I stage of the All-Ukrainian Scientific Competition for Knowledge and Specialties in 2020\/2021 in the field of “Marketing”.\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n
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Education and Work Experience:<\/h3>\n
From 11.2022 to present:<\/strong> Sumy State University, Business Processes Department, Specialist.
\n From 10.2023 to present:<\/strong> Sumy State University, Department of Marketing, PhD Student.
\n 07.2021 – 07.2022:<\/strong> German Center of SumDU, Specialist.
\n 2021 – 2022:<\/strong> Sumy State University, Department of Marketing, Master’s Degree.
\n 2017 – 2021:<\/strong> Sumy State University, Department of Marketing, Bachelor’s Degree.<\/div>\n
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Non-formal Education:<\/h3>\n
\n Serpstat Academy, “Basic Course on Serpstat”, 2019
\n Serpstat Academy, “How to Create a Website Structure Based on Semantics”, 2019
\n Serpstat Academy, “How to Build a Semantic Core”, 2019
\n Genius Marketing, “Comprehensive Internet Marketing”, 2023
\n Genius Marketing, “Profession SMM Specialist”, 2023
\n Genius Marketing, “Profession Copywriter”, 2023\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<\/div>\n
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Academic Degree, Title: PhD Student Dissertation Topic: “Conceptual Foundations of Using Neuromarketing Tools in Corporate Communication Policy” Scientific Supervisor: PhD in Economics, Assoc. Prof., Minchenko Mariia Henadiivna E-mail: d.herasymenko@student.sumdu.edu.ua Phone: +380976982099 Office: K2-126 Research Interests: neuromarketing;marketing communications;SMM. Publications: Minchenko, M., Bezruk, A., Gerasimenko, D. (2020). Ukrainian Silicon Valley: Utopia or Reality \/ Innovation, Social and […]<\/p>\n","protected":false},"author":1,"featured_media":73603,"menu_order":35,"template":"","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"spivrobitnikispivrobitniki":[206,204,205],"class_list":["post-73722","employees","type-employees","status-publish","has-post-thumbnail","hentry","spivrobitnikispivrobitniki-marketing-center-ssu","spivrobitnikispivrobitniki-postgraduates","spivrobitnikispivrobitniki-marketingovij-centr-sumdu"],"_links":{"self":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/employees\/73722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/employees"}],"about":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/types\/employees"}],"author":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/employees\/73722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media\/73603"}],"wp:attachment":[{"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=73722"}],"wp:term":[{"taxonomy":"spivrobitnikispivrobitniki","embeddable":true,"href":"https:\/\/dom.biem.sumdu.edu.ua\/en\/wp-json\/wp\/v2\/spivrobitnikispivrobitniki?post=73722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}