On May 21, 2024, the participants of the Proactive week of the Jean Monnet project "Healthy Economy and Policy: European Values for Ukraine" had the opportunity to see a vivid and meaningful presentation by Olha Skrypnyk, Deputy Director of "Sumy Promotion Agency" about what attracts citizens to the regional center of the Sumy region, what unique initiatives were initiated by the central coordinator of marketing activities in the city by "Sumy Promotion Agency", what interesting locations are there in the city, what territorial features form a unique positive image and brand of the border city in the eyes of its residents and guests.
We have just started the active week, and on May 23 and 24, no less exciting meetings with famous speakers of Ukraine and the opportunity to express your opinion and hear the views of other participants of the active week await you.
We invite you to participate in the PROactive week, which will take place within the framework of the Jean Monnet Module project "Healthy Economy and Policy: European Values for Ukraine" (101047530). The theme: "Marketing and promotion for a healthy economy." You are waiting for:
On April 8th, according to the formed tradition specially developed for World Health Day, Associate Professor of the Marketing Department Nataliia Letunovska held a lecture for students of Marketing specialty dedicated to trends in Ukrainian and foreign companies' activity in the market of healthy goods and services. The participants of the lecture discussed questions about medical companies' promotion, marketing strategies of healthy food producers, peculiarities of medical tourism suppliers, and the features of a healthy food restaurant consumer base. Nataliia focused the students' attention on brand colorists in the market of healthy products and types of businesses engaged in healthy market activity. At the end of the lecture, participants had a short dialog with the lecturer that encompassed a debate on the pros and cons of different types of diversification in product assortment while entering the market of healthy goods. Students shared their insight as to corporate practices of famous companies delineating health. 
In 2023-2024, a member of the team of Jean Monnet Module "Healthy economy and policy: Values for Ukraine" Doctor of Economics Nataliia Letunovska took an active part in the reviewing process of the papers submitted to the MDPI publishing house. It is the biggest publisher of the journal, and it has open access worldwide. The articles Nataliia reviewed concerned public health and sustainable territory development. All contributions of her work as a reviewer can be seen in the official certificate.
One of the educational blocks of Jean Monet's module "Healthy Economy and Policy: European Values for Ukraine" (101047530- ERASMUS-JMO-2021-HEI-TCH-RSCH) is the course "Healthy Behavior and Motivation of Consumers: EU and Ukraine", which is taught by lecturers of the Department of Marketing and project implementers Anna Rosokhata, Ludmila Sager, Nataliya Letunovskaya. The aim of teaching this course is to help students achieve modern, constructive, fundamental thinking and a system of special knowledge regarding healthy consumer behavior and motivation, based on the experience of the EU and its approval in Ukraine, aimed at the formation of healthy satisfaction of consumer needs and requests, the formation of a consumption culture oriented for a healthy lifestyle, rational use of resources and careful attitude to the environment.
On March 26-17, 2024, the initiator of the project, Jeanne Monet, took part in the International Interdisciplinary Scientific Conference "UK-Ukraine Research Twinning Showcase and Networking", which was held at the University of Liverpool (Great Britain). This conference was aimed at:
We are glad to remind you about the continuation of educational initiatives under the leadership of Liudmyla Saher, aimed at providing students with knowledge about the specifics of promoting European cohesion policy. The course "Promotion EU cohesion policy in sustainable competitiveness in the regions" is conducted by Liudmyla Saher, Nataliia Letunovskaya, and Anna Rosokhata within the framework of Jean Monet's module "Healthy Economy and Policy: European Values for Ukraine" (101047530- ERASMUS-JMO-2021-HEI- TCH-RSCH).
On March 1, 2024, a member of the Jean Monnet "Healthy Economy and Policy: European Values for Ukraine" module implementation team, Nataliia LETUNOVSKA, joined the reporting meeting organized as part of the work of the Food Decisions Research Laboratory, School of Hospitality Management, Penn State University (Pennsylvania, USA), the purpose of which is cooperation and exchange of opinions between researchers from different countries (USA, China, India, Singapore, etc.) in the study of consumer eating behavior and the implementation of choice management tools in the development strategy of hospitality enterprises. During the meeting, the laboratory participants presented their multi-directional work related to the results of an empirical study in the field of everyday consumption products and studies of the emotional component of the work of hospitality industry personnel.
Project implementer Anna Rosokhata held a training series on socially responsible waste management with the course participants as part of implementing the Jean Monet project. As part of the events, the issues of garbage accumulation, sorting, and disposal were considered. Students, having familiarized themselves with cases and examples of European companies, offered their ideas on conducting a socially responsible business through the intelligent handling of waste, its collection, sorting, recycling, and even use for energy (incineration). The proposed results consider sustainable development goals and specific examples of enterprises operating in the Sumy region and Ukraine. Students were inspired by the opportunity to be creative and generate ideas for innovations that could benefit society and protect the environment. 
On January 10, project executor Natalia Letunovska defended her dissertation on the topic "Methodological basics of healthy development implementation in the national economy" for the degree of Doctor of Economic Sciences at the Specialized Academic Council D55.051.06 of Sumy State University.